A Facebook business page is a very important business tool for engaging and passing across useful information about your business to potential customers. Also, you can only advertise your business on Facebook using a Facebook business page.
Creating a Facebook page for your business or company will enable you to do the following:
- List your basic contact information.
A Facebook business page is a one-stop-shop for listing all of your business information online. When people are wondering when your storefront is open or want to give you a ring and don’t have your business phone line. The first place that comes to mind is your business Facebook page. They may check out your Facebook business page to find out your address, email or if you offer remote services.
- Connect & Engage with new and returning customers.
A Facebook business page is a great place to post shots from inside your storefront or behind the scenes with your team members. You can also update your customers or followers about any new products, discounts and more. Without social media and the use of a tool like a Facebook business page, even your loyal customers will not be able to keep track with what is new with your business, except you regularly share them on social media and this can be done via Facebook business page.
- It helps you Know your customers/audience.
The Facebook business page has valuable business tools that can help you to understand your customers better. You can use this valuable information to create a marketing strategy for a targeted advertisement to improve your customer retention.
- Helps reduce the money you spend on marketing
Before Facebook, running a business advertising cost a lot of money and only big brands can afford that, leaving SMEs and start-up business at a disadvantage end. With the advent of Facebook. SMEs and start-ups now have the opportunity to compete with big brands within the same industry. First creating a business page on Facebook is free with various additional marketing and analytics features. Now you can run low-cost advertising to put your business in front of your customers online., this enables you to reach millions of customers with less money.
- Improves your online presence & SEO rankings
One way of improving your business online presence is to connect your Facebook business page to your website if you have one. This will drive more traffic to your website, and it will increase your chances of gaining new customers daily. Customers will get a better understanding of the key values of your business relating to your business products and services. The Facebook business page will also help boost your business search engine ranking, this is key to your business online presence.
If you already have a Facebook business page. Creating a Facebook shop and add products today by watching this video on our Youtube channel.