Customers frustration at not being able to try the mobile phone before pitching one led to the redesign of mobile phone shops with sample products. This allows customers to interact with the product before purchasing. This experience helps customers make a better choice.
This short guide will give you an idea of how to incorporate User Experience into your business processes to delight your customers and make them loyal to your brand.
- User Experience strategy will incorporate UX into your business, helping you to create a well-established system that will delight your customers.
- UX helps you create successful products and services by understanding your customers and specific business competitors
- Your business will flourish when you create delightful products with empathy
Align Core Business Strategy With Customers Need
User experience is all about meeting customers need and there is no one-size-fits-all solution for a winning business.
Strategically aligning your business process means all essential components of business including your customers, marketing strategy and the way the company is organised must be arranged to meet its long term purpose.
These essential components of a business are functional, emotional, life-changing, and social impact. Within these elements lies the needs customers seek to be fulfilled. Understanding these needs is critical for effecting sales and marketing. For example, consumers have a great number of functional needs. They’re looking for solutions that: Save time, Simplify, Reduce risk, Organise, Reduce cost, reduce efforts and informs.
In terms of customers emotional needs there are looking for solutions that are self-transcendent, they want product and services that make them feel they are part of the people that bring positive change to the world.
Customers have numerous Life-changing needs, they are looking for motivational solutions that provide hope, make them feel like they belong. And some of the customer’s emotional needs they seek solutions for are: product/services attractiveness, a reward for patronising your business, services that reduce anxiety, gives therapeutic value, wellness, fun and entertaining.
Now depending on which fits into your business, you do t have to do all. Achieving four to five of these needs will keep your customer loyal to your brand. The more needs you can provide for your customers, the greater your customers’ loyalty.
Your business strategy should base its attention on people and not primarily on goods and services.
Customers Centred Strategy
You’re not the customers so let customers help you design the processes you will use to serve them by getting them involved in your business strategy. Let your customers influence how your business processes take shape. For example, ask them how they would like to be served by obtaining feedback from them. This will enable you to finely turned your business processes to serve your customers better.
Apply UX to Help you Understand Your Customers
Incorporate UX into your business to create a well-established system that will delight your customers. Discover your business spark and connect with today’s customers on a deeper level. This will enable you to turn your business into an admired brand. For the first time in the history of mankind, it is difficult now for big brands to gain consumers loyalty and trust than it is for a startup business.
One way to achieve this is by storytelling, tell your story and customers will relate easily, business is moving from an industrial economy to consumers economy. People want to feel connected to businesses on an individual level.
As an entrepreneur starting a new business, you can gain traction much faster than ever before with the right combination of brand strategy and if not carefully implemented it can also lead to a faster business crash.
Only businesses who clearly define their values and tell their story with passion can survive such a crash which can either disable long term growth or kill a startup.